Privacy Policy

Your privacy is of utmost importance to us.

This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from www.parentnchild.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT

Upon visiting the Site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. While navigating the Site, we also collect information about specific web pages or products you view, as well as details about the websites or search terms that referred you to the Site. This information, collected automatically, is referred to as "Device Information."

You can visit our "Do not sell or share my personal information" page.

We collect Device Information through the following technologies:

  • "Cookies": Data files placed on your device or computer, often including an anonymous unique identifier. For more details about cookies and disabling them, visit https://www.allaboutcookies.org.

  • "Log files": Tracked actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • "Web beacons," "tags," and "pixels": Electronic files capturing information about your browsing on the Site.

  • Payment providers such as Stripe and PayPal.

  • Shopify-approved applications.

Furthermore, when you make a purchase or attempt to do so via the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (including credit card numbers [PayPal, Stripe]), email address, and phone number. We refer to this information as "Order Information."

HOW DO WE USE YOUR PERSONAL INFORMATION?

We primarily use the collected Order Information to fulfill any orders placed through the Site. This includes processing payment information, arranging shipping, and providing invoices and order confirmations. Additionally, we utilize this Order Information to:

  • Communicate with you.

  • Screen orders for potential risk or fraud.

  • Provide information or advertisements related to our products or services, in line with your preferences.

We utilize the Device Information collected to screen for potential risk and fraud (particularly your IP address), and to enhance and optimize the Site. This includes generating analytics on customer browsing patterns, interaction with the Site, and assessing the success of marketing and advertising campaigns.

We use the Device Information for retargeting and advertising purposes.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist in utilizing your Personal Information, as detailed above. For instance, we utilize Shopify to power our online store—more information about Shopify's use of your Personal Information can be found here: https://www.shopify.com/legal/privacy. Furthermore, we employ Google Analytics to gain insight into how customers use the Site—details regarding Google's use of your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You may also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights, including remarketing and targeted advertising endeavors.

BEHAVIORAL ADVERTISING

As stated earlier, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For further information on how targeted advertising functions, please visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through common links such as:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not change our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, or delete your personal information. To exercise this right, please contact us through the provided contact information.

Moreover, if you are a European resident, please be aware that we process your information to fulfill contracts (e.g., orders through the Site) or pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we retain your Order Information unless you request its deletion.

MINORS

The Site is not intended for individuals under the age of 12.

CHANGES

We may update this privacy policy periodically to reflect changes in practices or for operational, legal, or regulatory reasons.